Armand Basi was founded in the late 1980s by the Basi brothers. Their mother, Mercedes Sabi, was the first to enter the apparel world, making high quality knitwear in an artisan workshop in Barcelona. Her sons took over from her and succeeded in establishing the company, as would her granddaughters as well, years later.
The presence of different designers and creative directors results in a series of highly diverse collections that evolve as the brand grows, but always maintaining its essence: the connection to the city of Barcelona and the culture of its people, the promotion of young talent and local production, and quality and sustainability in terms of materials and production methods. But above all, the strength and power of the provocative, courageous and innovative designs that were presented year after year on the most important catwalks of Paris, Moscow, Madrid and Barcelona.
We opened our first store in London where we were able to expand and complete the Armand universe with fragrances, footwear and other lifestyle products and thus have a presence in over 50 countries. We’ve also been able to work with great professionals in the field such as photographer Norman Watson and Jose Manuel Ferrater. Some of the most famous top models of the time, such as Judit Mascó, Inés Sastre, Tony Ward and Naomi Campbell are also part of the brand's history.